Karen Chronister
Karen Chronister

DBA The WordShop

As a marketing professional, I strive to thoroughly understand and anticipate a business’s strengths and weaknesses by knowing its personnel, products, services, and target market, including any unique niches, utilizing intensive market research, strategic planning, and prioritized execution of the goals agreed upon with the business decision makers.

Marketing Specialties

Broad Marketing Specialist/Consultant. Background spans healthcare and wellness, entertainment, building, academic, and tourism industries, public relations, marketing research (including branding, and in-depth strategic planning), graphic design, journalistic and creative writing, editing, copywriting, website development/design (WordPress), and writing workshops. Respects target audience and the necessity of clear, concise communication. Thrives in creative, entrepreneurial, and organizational environments.

Writer, Workshop Leader

Karen is polishing up a collection of linked short stories called “The Thin Places,” writes travel pieces, and leads local writing workshops. She earned an undergrad in Journalism and Marketing from Penn State, and in 2014, a Master of Fine Arts in Writing, emphasis in Fiction, from Spalding University. In early 2015, Karen relocated from Pennsylvania to a wee writing cottage in Franklin, Tennessee, where she’s digging into her first novel and launching a new travel/living blog, “Love Franklin Tenn.”



Major Skills

  • Writing - Business & Creative
  • InDesign
  • Wordpress
  • Photoshop

Other Skills

  • Market Analysis
  • Branding
  • Graphic Design
  • Editing


  • The WordShop Marketing Consultant & Specialist

    Professional Experience

    The WordShop, Owner: Marketing Consultant & Specialist, Professional Writer, Editor, Content & Website Development

    Bob Neff Tours, Inc.: Marketing Director, Writer, Content, Graphic Design, Website Development Design & Content, Sales Management Support, Team Building

    Olde York Homes: Website Design & Development

    Refindings: Marketing Specialist: Social Media, Branding, Promotions

    Savvy Saver Card: Development Strategies, Branding, Copy

    SongTownUSA: Marketing Specialist, Promotions, Editing, Branding, Graphics

    Martha’s Vineyard Songwriting Festival, Neon Publishing, Neon Music Management – Website Development & Design

    The Ethio-American Doctors Group: Promotional Print Materials, Graphic Design, Professional Writing

  • Past Marketing

    Medical Research Interviewer – Axiom Healthcare

    Public Relations Director – YMCA of York

  • Professional Development

    SCORE Business Marketing and Mentorship Program

    Business Mentor: Consultant in Mobile Health (U.S. & Global)

    Regional Media Focus Group – Marketing

    ABA National Convention, Lancaster as DO – Sales & Marketing

    National Market Research Focus Group Participant

    Travel South USA, Travel Journalist

    Little Rock, AR Media Tour, Travel Writer

    New Orleans, LA Media Tour of Jefferson Parish, French Quarter, Marketing & Travel Writer

    Plattsburg, NY, Cider & Wine Festival, Visiting Travel Writer

    Sumner County, Visiting Travel Writer

  • Writer/Teacher

    Freelance Writer — Trade Articles, Profiles, Interviews

    Travel & Food Writer

    Writing Workshop Leader

    Language Arts Instructor

  • Publications/Presentations

    Lecture: “Defining and Celebrating the Northern Voice”

    The Thin Places: A Short Story Collection, MFA Creative Thesis

    The Art of Compressed Narrative: Short Stories and Songs, MFA Critical Thesis

    Lecture: “Building A WordPress Website”

    Online Publications, Guest Blogs

    Travel Trade Catalogs – Cover, Feature Articles Design & Content

    Team Building

    Speaker/Poverty Advocate: Women’s Groups, Prison

  • Volunteerism

    Penn State York Alumni Board/Association, Volunteer, PR Emphasis

    Poetry Out Loud Judge, Logos Academy

    World Vision, Contractual Volunteer Advocate

    Motivational Speaker, Women’s Group, Prison

    United Way Volunteer Advocate

    Logos Academy Fundraiser: Upper School Team Leader


  • Awards/Scholarships

    Bob Keith Travel Scholarship Award, Spalding University

    International Songwriting Competition, Semi-Finalist

    American Songwriter Magazine/Martin Guitar “The Pub Deal” Contest – Top 25

    Jeffery Steele Bootcamp – International Songwriting Contest – Top 6 Female

  • Interests

    Marketing Trends: Tech; Digital Media; Mobile Health; Publishing; Medical/Health, Travel, and Entertainment Industry.

    Humanitarian Causes, Travel, Art, Literature, Film, Live Music, Travel Writing, Songwriting, Reading, Outdoor Recreation.



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